If you look at most product wrappers, they'll use letters and images side-by-side, while several others opt to employ illustrations or words exclusively. Tiqo packaging finds itself at the intersection of these visual identity techniques with a logo that satisfies as both graphic and text combined.
The letters T, I, Q and O are constructed from two tall, white rectangles and two circles. They've been accented with two blue slashes that define the top of the T and the tail of the Q. The characters look like pictograms or symbols at first, but fairly quickly reveal themselves as abstract alphabetical figures that the consumer can read.
Manifesto Futura of Mexico came up with this branding strategy for Tiqo packaging and T-shirts. The tequila-based beverage would stand out at the liquor store in its misleading beer-like bottle and with its clean and minimalist aesthetic.
Tiqo Packaging Uses a Graphics and Text Hybrid for a Unique Logo
1. Minimalist Packaging - Disruptive innovation opportunity: Explore minimalist design approaches for packaging in various industries to create a sleek and visually appealing brand identity.
2. Hybrid Graphic-text Logos - Disruptive innovation opportunity: Develop innovative logo designs that combine graphics and text to create unique and memorable brand identities.
3. Abstract Alphabetical Figures - Disruptive innovation opportunity: Experiment with abstract and symbolic alphabet figures to create visually intriguing and engaging branding elements.
1. Beverage Packaging - Disruptive innovation opportunity: Rethink traditional beverage packaging designs and incorporate minimalist and hybrid logo concepts to differentiate products on store shelves.
2. Fashion and Apparel - Disruptive innovation opportunity: Apply the concept of hybrid graphic-text logos to fashion and apparel brands, creating visually striking and recognizable branding elements.
3. Alcoholic Beverages - Disruptive innovation opportunity: Explore abstract and symbolic alphabet figures for alcoholic beverage branding, creating a standout visual identity in a crowded market.