The Wild Winter Ale graphics by Stockholm based design studio Bedow have been created for microbrewery Mikkeler's latest limited edition beer series. With only 3500 of these bottles being made, Bedow's modern beer labels celebrate a simplistic visual aesthetic that reads "less is more".
The bottles feature Mikkeler's branding and a written alcohol content that can be seen above a charming apple tree illustration. This tree illustration varies in accordance to each of Mikkeler's four seasonal beer flavors that include Spring, Summer and Autumn in addition to their Wild Winter Ale.
Thanks to their heat-sensitive color printing feature, the bottles' tree illustrations lose their leaves if heated, encouraging drinkers that the beverage is best served cold while reminding us of the falling leaves during Winter.
What's Driving This Trend
- Minimalist Branding
- Opportunity to create a minimalist and visually appealing brand identity for products.
- Limited Edition Packaging
- Potential to create unique and exclusive packaging designs for limited edition products.
- Interactive Packaging
- Opportunity to incorporate interactive and engaging elements into product packaging.
Who This Affects Most
- Beverage
- Disruptive innovation opportunity in the beverage industry to create minimalistic and limited edition packaging for craft beers.
- Design
- Opportunity for designers to explore minimalist branding and interactive packaging techniques.
- Printing
- Potential for the printing industry to develop heat-sensitive color printing technology for interactive packaging.
