The product itself is appealing for its own quirky reasons, and the purpose of Das Horn packaging is to dress it up in a way that does not conceal its unique design. What you will find on the inside of these cartons are bull horn drinking glasses that call to mind ancient European societies like that of the vikings.
Since the pointed vessels are targeted at beer drinkers specifically, Hype & Slippers took inspiration from vintage German ale branding for the boxes. You'll notice old calligraphic text accompanied by images of the rugged mountains in the background; meanwhile, the foreground features hands clinking the novelty glasses with the expression "Prost!" or "Cheers!" Das Horn packaging has been kept two-toned with a bright and punchy yellow as its defining color.