Regardless of the timeless qualities of a product itself, the best way to keep an old commodity in constant demand is to reinvent its appearance like Chin8neri packaging has done.
Orchestrated by Angelini Design, the Chin8neri Italian soda has been infused with new color to raise it to its past Coca-Cola grade popularity of the 1950s and 60s. Chin8neri packaging has been rebranded to match contemporary aesthetic taste, alongside the makeovers of its younger siblings, Limoncedro, Aranciosa and Gassosa. The soft drink refreshments have fresh and fruity looks, incorporating some of the original brand's symbolic references in the new logos.
Key Themes Behind This Trend
- Rebranded Packaging
- An opportunity for companies to reinvent old commodities and generate renewed consumer interest through refreshed visual aesthetics.
- Contemporary Aesthetic Taste
- A trend towards modern and visually appealing designs that resonate with consumers and keep products in constant demand.
- Symbolic Logo References
- Incorporating elements of the original brand's symbolism into the new logos, creating a sense of familiarity and nostalgia for consumers.
Where This Applies
- Beverage Packaging
- Opportunities for beverage companies to revamp their packaging designs and attract new consumers.
- Graphic Design
- A growing need for graphic designers to create visually striking and appealing packaging for various industries.
- Brand Marketing
- Companies can leverage rebranding to create a fresh image and engage consumers in a competitive marketplace.
