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Lovely Vintage Labelling

Caru Skincare Packaging Expresses a Fresh Take on an Antique Aesthetic

— November 5, 2013 — Marketing
There is no one golden technique to dressing up any particular product; what's crisp and contemporary might work in some scenarios, while a more traditional approach to brand identity may garner more success. Caru Skincare packaging explores the possibilities of the latter more so than the former, yet it integrates typographical elements that take from the modern graphic design eye.

The line of moisturizers, bars of soap and cleansers has been delicately wrapped in elegant labels with lovely ornamental motifs and details that are reminiscent of 1920s and 30s fashion and decor. Doily patterns and an illustrated lacy lines separate Caru Skincare packaging into blocks of pastel colors that feature typed descriptions of the products. This is a successful strategy to communicate beauty and harken to the quality organic bath products of the past.
Trend Themes
1. Traditional Brand Identity - Exploring a more traditional approach to brand identity can create a unique and nostalgic appeal for consumers.
2. Vintage Aesthetic - Incorporating lovely ornamental motifs and details from previous eras can evoke a sense of nostalgia and charm.
3. Typography in Graphic Design - Integrating typographical elements from modern graphic design can add a fresh and contemporary twist to vintage packaging.
Industry Implications
1. Skincare - The skincare industry can leverage traditional brand identity and vintage aesthetics to create a unique and memorable packaging.
2. Organic Bath Products - The organic bath products industry can tap into the consumers' desire for natural and nostalgic experiences by incorporating vintage aesthetics in their packaging.
3. Graphic Design - The graphic design industry can explore the fusion of traditional and modern elements, such as typography, to create visually captivating designs.
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