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26 Examples of Minimalist Beauty

From Simple Skincare Packaging to Minimalist Skincare Kits

— May 11, 2015 — Fashion
In an age where everyone seems to be a part-time beauty expert, minimalist beauty branding and packaging is a seamless way for cosmetics brands to differentiate themselves from the competition with streamlined, simplified designs. Whether the brand in question is a unisex hair care line aiming to challenge the gender classification of cosmetics or a portable beauty line communicating simplicity and efficiency through clean packaging, there are plenty of examples of brands using minimalist visuals to champion their values.

Minimalist beauty branding and packaging can be characterized by striped down designs that are free of frills or a monochrome scheme that is less overwhelming that what consumers are used to seeing. In a time when we are introduced to dozens of new products and cosmetics concepts every day, simplistic, understated branding lets the product or service speak for itself and exude an atmosphere of clarity.
6.7
Score
Popularity
Activity
Freshness
26
Travel-Ready Beauty Masks
Travel-Ready Beauty Masks
The Binchotan Eye Mask is Displayed in Transparent Packaging
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25
Industrial-Chic Shaving Kits
Industrial-Chic Shaving Kits
This Dapper Father's Day Gift is Minimalist and Sleek
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24
Elegantly Cased Fragrances
Elegantly Cased Fragrances
The S.lshira Perfume and Case Combines Luxury and Convenience
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23
Slim Roll-On Scents
Slim Roll-On Scents
Saje Wellness' Delicate Roll-On Fragrances Put Aromatherapy in Your Pocket
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22
Egg-Inspired Skincare Branding
Egg-Inspired Skincare Branding
The TONYMOLY Egg Pore Tightening Mask Packaging Resembles Food
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21
Pixelated Skincare Packaging
Pixelated Skincare Packaging
'The Basics' Takes Inspiration from the Space Invader Video Game
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20
Playfully Symbolic Cosmetics
Playfully Symbolic Cosmetics
Cheeky Packaging Displays Eye-Catching Icons for Products that Pop
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19
Subtle Skincare Packaging
Subtle Skincare Packaging
The Delicate Skin Care Branding for Dove's DermaSeries is Barely There
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18
All-Natural Unisex Fragrances
All-Natural Unisex Fragrances
AGONIST Parfums Are Inspired by All Facets of Swedish Culture
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17
Portable Makeup Packaging
Portable Makeup Packaging
Stowaway Cosmetics' Compact Containers Appeal to Women on the Go
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16
Masculine Cosmetics Branding
Masculine Cosmetics Branding
This Men's Skincare Line Boasts a Refined Brand Image
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15
Herbal Cosmetics Branding
Herbal Cosmetics Branding
The Ahal Beauty Line is Eco-Conscious and Indulgent
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14
Clean-Shaven Grooming Kits
Clean-Shaven Grooming Kits
Harry's Truman & Winston Sets Have Handsome Spotless Packaging
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13
Truth-Inspired Beauty Branding
Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
<
12
Milky Popsicle Soaps
Milky Popsicle Soaps
These Fun Soap Bars by Stitch Bears Milk are Decadent
<
11
Mod Molecular Marketing
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
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10
Refined Apothecary Branding
Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
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9
Elegant Eco-Friendly Branding
Elegant Eco-Friendly Branding
Valia Skincare Packaging is Gorgeous and Good to the Planet
<
8
Minimalist Skincare Kits
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
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7
Portable Shampoo Packaging
Portable Shampoo Packaging
These Hair Product Packaging Designs are Chic and Luggage-Inspired
<
6
Curvy Mediterranean Cosmetic Packaging
Curvy Mediterranean Cosmetic Packaging
Bozi Oko's Sculptural Spa Cosmetics Are Modern
<
5
Unisex Bath Products
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
<
4
Clinical Cosmetics Packaging
Clinical Cosmetics Packaging
The Laboratorio Ahal Boasts Understated Scientific Branding
<
3
Bright Cosmetic Packaging
Bright Cosmetic Packaging
Project Charisma by Ken Lo Highlights Creative Paper Branding
<
2
Androgynous Molecular Branding
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
<
1
Tapered Cosmetic Packaging
Tapered Cosmetic Packaging
This Cosmetic Packaging Design Features Reusable Boxes and Pouches
<