Created by design firm Futura, this range of packaging for eco beauty brand Laboratorio Ahal is refined and understated.
In creating a visual identity for this portion of the brand, Futura was tasked with communicating the dedication to all-natural ingredients and the healing properties of nature. The packaging appears like something purchased on Etsy or at a health store, making it supremely authentic and earthy seeming.
As many cosmetics companies race to eliminate harmful toxins from their products, brands who have long been championing this cause are forced to establish themselves as a long-trusted authority on sustainable cosmetics. In doing so, brands like Laboratorio Ahal are able to keep in line with the understated aesthetics they are known for while creating a dynamic packaging design that will have shelf appeal.