Playing on the idea of androgyny, this unisex branding identity for cosmetic brand Yümi breaks from tradition and experiments with stereotypical colors and packaging ideas to prove masculine and feminine looks no longer mean anything.
Another thing that makes this unisex branding identity unique and completely fresh is that the design is reflective of the chemistry used to make all these different perfumes, body lotions and shower gels. Instead of the usual branding that dresses up cosmetics with pretty text and sleek sophisticated design identities, designer Natacha Algani went for something that was humorous and eccentric.
"This idea is to create the love elixirs new generation, where chemistry replaced witchcraft. The product name are molecular formulas, for exemple, the oil-serum is named C18H34O2 (the molecule of oil)," says Algani.
Key Themes Behind This Trend
- Unisex Branding
- Unisex branding is breaking from traditional gender stereotypes to create a more inclusive market.
- Chemistry-inspired Design
- Designs inspired by chemistry are bringing a fresh and eccentric touch to cosmetics branding.
- Humorous/eccentric Branding
- More humorous and eccentric branding identities are popping up in the cosmetics industry.
Where This Applies
- Cosmetics
- The cosmetics industry is exploring new ways of branding and packaging to appeal to a wider audience.
- Fragrances
- Fragrance companies are experimenting with unisex branding and chemistry-inspired designs to stand out in a crowded market.
- Design
- The design industry has an opportunity to create more humorous and eccentric branding identities that challenge traditional norms.
