The Trunk Show Z Hair Care line boasts a colorful range of hair product packaging designs that recall images of jet-setting adventures. However, no jet-setting adventure is a success without the right beauty products.
Created by Yang:Ripol Design Studio, the hair care brand's three product lines are differentiated by three colors; black for intensive care, white for standard and styling and blue for repair treatment. The logo on each package resembles an intricate metal trunk tag, adding to the sophisticated, jet-setting feel of the set.
The brand's name is also an homage to the old school trunk shows that would take place in highly secretive locations and would reveal the most coveted fashion industry-approved items.
Key Themes Behind This Trend
- Travel-inspired Packaging Design
- Opportunity for packaging designers to create visually-striking and unique packaging heavily inspired by travel and exploration for consumer goods.
- Differentiation by Product Color
- Opportunity for brands to differentiate their product lines by color-coding them, making it easier for customers to identify and purchase specific products.
- Homage to Fashion Industry History
- Opportunity for brands to create products and packaging that pay homage to the history and legacy of the fashion industry, appealing to consumers interested in fashion nostalgia.
Where This Applies
- Consumer Packaged Goods
- Opportunity for brands in the consumer packaged goods industry to update their packaging design to be more visually appealing and unique, attracting new customers and driving sales.
- Beauty and Personal Care
- Opportunity for brands in the beauty and personal care industry to differentiate their product lines through color-coding and memorable packaging design.
- Fashion and Accessories
- Opportunity for brands in the fashion and accessories industry to collaborate with beauty brands and create thoughtful, fashion-inspired limited edition product lines to appeal to fashion-conscious consumers.
