The latest campaign by Spring Advertising is achingly adorable. Promoting for the John Casablancas Institute (a fashion design, make-up and hair school), the campaign showcases children's attempts at a fashionable experience.
This campaign promotes the universal message that certain youths are able to pinpoint their career interests and talents at a young age. As funny as the ad is, Spring Advertising also managed to touch upon a more serious idea through this commercial.
Implications - Consumers in contemporary society look for products that take an unconventional aesthetic. Items that feature a one-of-a-kind aesthetic appeal to shoppers who want to differentiate themselves from others. Companies could develop more designs like this in order to attract more attention.
What's Driving This Trend
- Unconventional Aesthetics
- Disruptive innovation opportunity: Companies could develop more designs with unconventional aesthetics to attract attention.
- Differentiation
- Disruptive innovation opportunity: Products with a one-of-a-kind aesthetic appeal to shoppers who want to differentiate themselves from others.
- Youthful Talent
- Disruptive innovation opportunity: Promote the idea that certain youths can pinpoint their career interests and talents at a young age.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunity: Integrate unconventional aesthetics into fashion design to attract attention.
- Make-up
- Disruptive innovation opportunity: Develop unique makeup products that offer a one-of-a-kind aesthetic.
- Haircare
- Disruptive innovation opportunity: Create innovative hair products that cater to individuals looking to differentiate themselves.
