The Real Tomato Ketchup is Jamie Oliver-Approved
Meghan Young — February 4, 2010 — Lifestyle
References: jamieoliver & swipelife
Although I didn’t realize other ketchup wasn’t real, I understand Jamie Oliver’s need to support quality condiments such as The Real Tomato Ketchup. I mean, people take ketchup very seriously; I know more than a few who need to have it on everything (you know who you are).
Brought to you by the folks over at Suffolk, The Real Tomato Ketchup is Jamie Oliver-approved and can be purchased on his site for £3.50. Yes, pounds. But it’s worth it, considering the traditional methods and fresh natural herbs used.
Brought to you by the folks over at Suffolk, The Real Tomato Ketchup is Jamie Oliver-approved and can be purchased on his site for £3.50. Yes, pounds. But it’s worth it, considering the traditional methods and fresh natural herbs used.
Trend Themes
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Chef-endorsed Condiments — The trend of chefs endorsing condiments presents an opportunity for other celebrity chefs to collaborate with condiment brands.
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Quality Condiments — The trend of promoting quality condiments opens up opportunities for artisanal condiment makers to gain market share.
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Traditional Methods — The trend of using traditional methods in condiment production creates opportunities for heritage brands to capitalize on consumers' interest in authenticity.
Industry Implications
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Food Manufacturing — The food manufacturing industry can explore partnerships with celebrity chefs to create chef-endorsed condiments.
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Gourmet Food — The gourmet food industry can benefit from the trend of promoting quality condiments by introducing high-end condiments with unique flavors and ingredients.
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Heritage Brands — Heritage brands in the condiment industry can leverage the trend of using traditional methods to position themselves as authentic and premium options.
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