"When it comes to tomatoes, it just has to be Heinz," says Caio Fontenele, Heinz New Ventures Director, and Heinz Culinary Tomatoes introduces 11 new products that make it easy for at-home cooks to incorporate high-quality tomato products into a variety of meals. This new range includes chopped tomatoes, tomato puree, passata and base sauces specifically for making everything from chilli to curry.
Although tomato is often first and foremost associated with Italian cuisine, this tomato-focused range proves that all sorts of flavorful dishes from around the world can be enhanced with this humble ingredient.
These Heinz Culinary Tomatoes products make the most of sun-ripened tomatoes from Italy, offering something for everyone, regardless of their flavor preferences or the level of preparation they like to do in the kitchen.
Key Themes Behind This Trend
- Tomato-based Cooking Sauces
- Creating a wide range of tomato-based cooking sauces allows for convenient and versatile meal preparation.
- World Cuisine Fusion
- Expanding the use of tomato products beyond Italian cuisine opens up opportunities for innovative flavor combinations and global culinary fusion.
- High-quality Tomato Products
- Emphasizing the use of sun-ripened tomatoes from Italy ensures a premium quality foundation for various tomato-based dishes.
Where This Applies
- Food Manufacturing
- Food manufacturing companies can explore the development of tomato-based cooking sauces to tap into the demand for convenient and flavorful meal solutions.
- Restaurant and Hospitality
- Restaurants and hospitality businesses can incorporate the diverse tomato-based cooking sauces into their menus to offer unique and delicious dishes from different cultures.
- Grocery Retail
- Grocery retailers can stock a variety of high-quality tomato products, including base sauces, chopped tomatoes, and tomato puree, to cater to customers seeking versatile cooking ingredients.
