Heinz Tomato Ketchup Zero Has No Added Sugar or Salt
Michael Hemsworth — June 19, 2025 — Lifestyle
The Heinz Tomato Ketchup Zero has been announced by Kraft Heinz as the brand's first free-from formulation of the classic condiment that responds to consumer demand for products with fewer added ingredients.
The ketchup features no added sugar or salt, while also boasting 35% more tomatoes in the recipe to give it a richer tomato flavor in every serving. The condiment comes as part of Kraft Heinz's broader strategy to reduce its use of sugar by more than 60 million pounds globally in response to increasing calls amongst consumers for better-for-you (BFY) versions of their favorite foods.
The Heinz Tomato Ketchup Zero is available now at Sainsbury's in the UK where shoppers can pick up a bottle for £3.39. The condiment will receive a wider launch taking place next month.
The ketchup features no added sugar or salt, while also boasting 35% more tomatoes in the recipe to give it a richer tomato flavor in every serving. The condiment comes as part of Kraft Heinz's broader strategy to reduce its use of sugar by more than 60 million pounds globally in response to increasing calls amongst consumers for better-for-you (BFY) versions of their favorite foods.
The Heinz Tomato Ketchup Zero is available now at Sainsbury's in the UK where shoppers can pick up a bottle for £3.39. The condiment will receive a wider launch taking place next month.
Trend Themes
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Free-from Formulations — The rising popularity of removing artificial ingredients is encouraging companies to develop products that align with health-conscious consumer preferences.
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BFY Condiments — An increasing demand for better-for-you food options is pushing traditional condiment brands to innovate with healthier versions of popular pantry staples.
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Tomato-rich Products — The trend of enhancing natural flavors with increased main ingredients is seeing a rise, catering to consumers seeking more intense, authentic tastes.
Industry Implications
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Healthy Food Manufacturing — The shift towards free-from products is creating opportunities in the healthy food industry for companies to reformulate beloved classics without compromising taste.
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Retail Grocery — The demand for healthier condiments is reshaping retail strategies, as grocery stores expand their product lines to include more health-focused pantry staples.
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Food Ingredients Supply — The increasing requirement for high-quality, natural food components offers growth avenues in the supply chain for providers of unprocessed ingredients like tomatoes.
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