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Cierto Express Shows Mustard & Ketchup as Grenade & Bomb

 - Apr 28, 2009   Updated: Apr 4 2011
References: adsoftheworld
While it's always unpleasant to get a mustard or ketchup stain, I never thought of it as an extremely serious issue that may jeopardize security.

However, these new ads for stain remover Cierto Express beg to differ. The ads show mustard and ketchup bottles as hand grenades and bombs, respectively.

The ads were created by Mayo DRAFT FCB Quito, Ecuador.

Advertising Agency: Mayo DRAFT FCB Quito, Ecuador, Creative Director: Carlos Serrano, Art Director: Andrés Santos, Copywriter: Felipe Arcos, Illustrator: Wangopolo, Other additional credits: Sebastián Barrera, Alejandro Muñoz, Published: April 2009

Implications - Advertisements that use metaphors or comparisons, like this Cierto express campaign, illustrate a message quickly in a simple way that is easy to understand by all.