While it's always unpleasant to get a mustard or ketchup stain, I never thought of it as an extremely serious issue that may jeopardize security.
However, these new ads for stain remover Cierto Express beg to differ. The ads show mustard and ketchup bottles as hand grenades and bombs, respectively.
The ads were created by Mayo DRAFT FCB Quito, Ecuador.
Advertising Agency: Mayo DRAFT FCB Quito, Ecuador, Creative Director: Carlos Serrano, Art Director: AndrÃ©s Santos, Copywriter: Felipe Arcos, Illustrator: Wangopolo, Other additional credits: SebastiÃ¡n Barrera, Alejandro MuÃ±oz, Published: April 2009
Implications - Advertisements that use metaphors or comparisons, like this Cierto express campaign, illustrate a message quickly in a simple way that is easy to understand by all.