Heinz has never sounded as good as it does thanks to new commercials featuring the remixed sounds of ketchup bottles.
Featuring a DJ hitting and moving the bottles, the commercial reinvents the use of ketchup. The Heinz 'Stop Motion DJ' commercial is not only a great commercial, but also has a great interactive website to go with it.
Implications - Commercials such as this stand out in consumers minds on account of their creativity and their novel concept. This is the kind of ad that people would discuss and remember long after witnessing it -- a result that is definitely beneficial for a brand hoping to stay at the forefront of consumer's minds.