This Superbowl Coke commercial, aired during the big game, has been getting a great deal of attention from the press and the public. The commercial features various people singing 'America the Beautiful' in multiple languages, including Arabic.
The reactions on various social media platforms to this bold ad run gamut from positive to negative, and it must be said that This Superbowl Coke commercial delivers its message loudly and proudly. A consumer brand it may be, but Coca-Cola nonetheless used its Superbowl slot to promote multiculturalism throughout the United States by having people of different cultures, faiths, genders and ethnicity contribute to singing of this highly symbolic American song. This Superbowl Coke commercial offers a very different view of what it means to be an American, and what it means to be patriotic.