In order to increase appeal to millennials, Victoria Secret's Pink Nation shopping app now doubles as a chat messaging app. In the app, public chats can be customized with different backgrounds and users have access to a wide range of branded emojis. To help the conversations flow, the app provides a number of suggested topics to get you chatting, such as holiday gifts or school. Much like Instagram, the app also has a variety of filters and stickers that can be applied to photos before sharing to a variety of social networks.
On top of showing off new offers and deals on a regular basis, the app will be used to unveil exclusive content to Pink Nation users on the annual Victoria's Secret fashion show.