To promote the release of the Tim Hortons holiday cup, as well as the #WarmWishes social campaign this year, the coffee chain is taking a very festive truck to the streets.
To keep the TimsRunner truck cozy and warm during the chilly winter season, the vehicle was yarn-bombed in a very big knit red and white sweater. The truck will be traveling through the city of Toronto throughout the holiday season and treating Torontonians to free cups of Dark Roast coffee to sample.
Since Tim Hortons' #WarmWishes campaign is all about doing good deeds for other people and paying it forward, after the holiday season is over, the yarn covering the truck will be washed and turned into blankets that can be donated to a local shelter to continue to provide warmth.
Key Themes Behind This Trend
- Festive Brand Promotion
- Brands can promote their products through festive branding and creative use of vehicles.
- Sustainable Marketing
- Sustainability can be integrated into marketing campaigns through turning promotional material into donations.
- Mobile Sampling
- Businesses can offer free samples through mobile trucks to increase brand awareness and promote products.
Where This Applies
- Food and Beverage
- Food and beverage brands can use mobile trucks to offer free samples and promote products.
- Textile and Fashion
- Textile and fashion industries can use yarn-bombing vehicles as a creative marketing technique.
- Nonprofit and Philanthropy
- Nonprofit and philanthropy organizations can use innovative fundraising techniques, such as turning promotional material into donations.
