The 'Hibernot' Land Rover ad campaign describes that "We've spend our summer planning your winter," providing a list of amazing destinations to keep you from curling up at home and missing out on all the world has to offer.
The campaign highlights the best of Britain's outdoors by mapping out various trails, activities and events that are happening this winter. Land Rover suggests national parks, nature walks and each day, highlights hundreds of things that you could choose to do. The campaign is being carried across all of Land Rover's social media channels and takes advantage of all of the great user-generated content. As well, the #Hibernot campaign encourages adventurers to share their own images, adventures and tips online to connect with other people who love to get outside and explore.