The latest Jack in the Box commercial is a millennial-targeted ad with an unusual twist. While many ads use bro-type characters to convey a sense of humor, this ad makes the muscular millennial the star of the commercial.
In the 'Hungry Buddy: The Muscle Head' commercial, a muscular character has a conversation with the camera about how the new Jack in the Box croissant sandwiches are comparable to a workout. The character then continues to draw parallels between his favorite gym routine and the delicious new croissant sandwiches. The idea is to connect with young millennials viewers who relate to the idea of bonding with friends over food.
While the Jack in the Box commercial does not explicitly mention the brand's food, the commercial is likely to connect with millennials viewers who prefer humor over a direct sales pitch.