These new Jack in the Box Protein menu items are being offered at participating locations in Las Vegas to offer consumers a way to satisfy their hunger and their interest in protein-forward diets. The menu items include the Protein Bowls and Protein Wraps, which are each suitable for enjoyment on their own or as part of a combo that comes with a regular fountain drink alongside an egg roll on the side.
The menu items come n three varieties including Chicken Teriyaki, Spicy Orange and Baja Ranch, which each come in Bowl and Wrap options to suit customer preferences.
The new Jack in the Box Protein menu items are priced starting at $6.99 and have up to 31-grams of protein per serving. The items will be on the menu for a limited time only.
Image Credit: Jack in the Box
What's Driving This Trend
- Protein-forward Diet Trends
- The incorporation of protein-rich ingredients into fast food options aligns with the growing consumer demand for protein-forward diets.
- Customizable Quick-service Offerings
- The ability for customers to choose between bowl and wrap formats reflects a broader trend towards customizable dining experiences in quick-service restaurants.
- Hybrid Combo Meals
- The inclusion of unconventional sides like egg rolls in combo meals highlights a trend towards hybrid menu offerings in the QSR industry.
Who This Affects Most
- Quick-service Restaurants
- Quick-service restaurants are innovating by integrating high-protein menu options to keep pace with health-conscious consumers.
- Functional Foods Industry
- The development of fast-food items high in protein reflects an overlap with the functional foods industry, as consumers seek additional health benefits from their meals.
- Meal Customization Technology
- Advancements in meal customization technology within restaurants are aiding the rise of personalized dining experiences.
