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Soulful Holiday Duets

This Apple Holiday Commercial Features Stevie Wonder and Andra Day

— March 8, 2016 — Marketing
This Apple holiday commercial boasts a dynamic duet by superstar Stevie Wonder and singer Andra Day. Singing 60s holiday tune 'Someday at Christmas,' the duo belt out a familiar chorus while sharing candid moments with family and friends.

A melodic tune plays throughout the sentimental commercial which depicts Stevie Wonder as he plays the piano with his granddaughter and Day as she laughs with friends and family at a dinner party. While the scenes seem separate at first glance, a final clip shows that both singers are enjoying the holidays together.

This Apple holiday commercial promotes the mega brand's iTunes music service and users its familiar celebrity cast formula to send a powerful message to multiple generations -- something it also aims to accomplish with its user-friendly products. While the brand's Millennial audiences are targeted with Day's cameo, its theme will also appeal to more mature consumers who are fans of musical icon Stevie Wonder.
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