'Tay' is the name of a new chat bot from Microsoft that the public can interact with on Twitter, Kik and GroupMe. Tay is described as a AI bot with "zero chill" who's on a mission to converse with youth in the 18-24 age group and with each interaction, develop a deeper conversational understanding.
Quite simply, when users interact with Tay, the bot becomes smarter and better able to tailor experiences to individuals. Microsoft's Tay may collect data and messages and store them for up to a year in order to improve understanding. This includes information like a user's favorite foods, nicknames, gender, location and relationship status.
Robots and artificial intelligence are offering viable ways to carry out research, especially when deep insights about a particular demographic are desired.
What's Driving This Trend
- Cognitive Chat Bots for Customer Data Collection
- Companies can create chat bots similar to Tay to gather information on their target demographics.
- AI Chat Bots for Personalized Experiences
- Creating a chat bot that can tailor experiences based on individual interactions allows for a more personalized customer experience.
- Consumer Acceptance of AI Chat Bots
- As more consumers are becoming comfortable with interacting with AI chat bots, businesses can begin to implement them into their customer service strategies.
Who This Affects Most
- Marketing
- Marketers can use AI chat bots to collect data on their target audience and personalize their advertising campaigns.
- Customer Service
- Implementing AI chat bots can improve customer service by providing quick and personalized responses to customers.
- Research and Analytics
- AI chat bots can offer deep insights into a particular demographic, making them a valuable tool for research and analytics companies.
