In order to appeal to its many users across the United States, Snapchat set up a clever campaign to turn static billboards into dynamic social media advertisements.
While this social media platform appeals to savvy consumers who are likely never far from their smartphones, Snapchat took a low-tech approach to its latest outdoor ad series. The billboards simply feature destination names like Boston, Chicago and Phoenix in artful fonts on a bright yellow background. Snapchat's name and logo are excluded from these billboards, but frequent users of this social media platform will recognize the billboards as real-world community Geofilters.
Soon, more of these playful Geofilter-inspired billboards from Snapchat will be popping up across major locations in Canada and the UK.