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Snapchat is Turned Its Geofilters into Social Media Advertisements
In order to appeal to its many users across the United States, Snapchat set up a clever campaign to turn static billboards into dynamic social media advertisements.
While this social media platform appeals to savvy consumers who are likely never far from their smartphones, Snapchat took a low-tech approach to its latest outdoor ad series. The billboards simply feature destination names like Boston, Chicago and Phoenix in artful fonts on a bright yellow background. Snapchat's name and logo are excluded from these billboards, but frequent users of this social media platform will recognize the billboards as real-world community Geofilters.
Soon, more of these playful Geofilter-inspired billboards from Snapchat will be popping up across major locations in Canada and the UK.
While this social media platform appeals to savvy consumers who are likely never far from their smartphones, Snapchat took a low-tech approach to its latest outdoor ad series. The billboards simply feature destination names like Boston, Chicago and Phoenix in artful fonts on a bright yellow background. Snapchat's name and logo are excluded from these billboards, but frequent users of this social media platform will recognize the billboards as real-world community Geofilters.
Soon, more of these playful Geofilter-inspired billboards from Snapchat will be popping up across major locations in Canada and the UK.
