#PutRedBack is a Twitter-powered installation that was set up for the London Design Festival 2015 to address blood donation awareness issues. In particular, this installation reminds that gay men in the UK can't give blood unless they've abstained from having sex for a year.
In order to raise awareness about this injustice, Cheil UK launched an installation that would collect 100,000 tweets in order to force parliament to change the laws on this issue.
Each time the #PutRedBack hashtag is used, a drop of red liquid falls into a vessel, symbolizing the amount of potential donations that are going to waste. The entire sculpture mimics the shape of a rainbow flag, and only when filled does the red-colored stripe return to the flag.
What Makes This Trend Stand Out
- Blood Donation Awareness
- Innovative installations and campaigns are raising awareness about blood donation issues and advocating for change.
- Social Media Activism
- Using social media hashtags and platforms to drive awareness and force change on important social issues.
- Interactive Installations
- Creating immersive and visually striking installations that engage audiences and convey powerful messages.
Sectors Adopting This
- Healthcare
- The healthcare industry can leverage interactive installations and campaigns to raise awareness about blood donation and advocate for policy changes.
- Non-profit Organizations
- Non-profit organizations can utilize social media activism to mobilize supporters and drive change on social justice issues like blood donation regulations.
- Art and Design
- The art and design industry can explore the use of interactive installations to convey powerful messages and spark conversations about social issues.
