Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Promotional Bar from Fiat Kicks Off the Launch of the Fiat 500 Model

 - Jun 9, 2016
References: fiat & eventmagazine
To help spread the word about its new Fiat 500 model, Fiat set up a pop-up promotional bar inside the Old Street Underground Station in London.

The #FreshNew500 pop-up bar tempted people to come inside and get a fresh look at what's new from the car company, as well as sample some refreshing granita treats. In order to receive a refreshing snack from the granita bar, consumers were required to take a picture of a desired flavor from the menu—cranberry, sour apple, juicy lemon, blueberry and more—and share it to Twitter, Facebook or Instagram with the hashtag created for the pop-up granita bar.

Food and drink pop-ups like this one have become a popular way for key players of the automotive industry, and other industries, to engage consumers who are interested in experiential events.