Ideas
Explore the world's #1 largest database of ideas and innovations, with 402,975 inspiring examples.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,052 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 341,271 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 402,975 cutting edge ideas.

Top 35 Brand Activations in July

From Sensorial Snack Brand Events to Mechanical Taco Rides

— July 30, 2016 — Marketing
From mechanical bulls fashioned to resemble a taco to pop-up gyms set up inside of city bus shelters, the top July 2016 brand activations highlight a number of successful events that provided a chance to explore new products and interact with the brand one-on-one.

In order to promote a new flavor, British snack brand Propercorn teamed up with food architects Bompas & Parr to create 'the Institute of Flavor.' Attendees were invited to create their own custom seasoning mix, while they were also taken through a variety of stations that explored flavor on a molecular level. Tapping into the interest in both interactive and personalized experiences, the educational brand activation is sure to be an important brand touchpoint for consumers.

Separately, athletic brand Reebok decided to remind consumers that the gym is everywhere by retrofitting a series of city bus shelters in Colombia to include various gym equipment.
5.8
Score
Popularity
Activity
Freshness
35
Fan-Powered Restaurant Openings
Fan-Powered Restaurant Openings
KFC's #ViteUnKFC Helped Fans Accelerate Construction
<
34
Phone-Charging Meal Boxes
Phone-Charging Meal Boxes
KFC India Released a Limited Edition Box That Can Power Up Phones
<
33
Welcoming Airline Ads
Welcoming Airline Ads
This Air Canada Campaign Appeals to Americans Flying to Canada
<
32
Deceptive Salad Bar Pop-Ups
Deceptive Salad Bar Pop-Ups
McDonald's Created 'The Salad Society' to Promote Its Healthy Options
<
31
Painting-Shaped Bouquets
Painting-Shaped Bouquets
This Floral Artwork Promotes a Still Life and a Flower Business
<
30
eSports Gaming Laundromats
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
<
29
Charitable Promotion Pranks
Charitable Promotion Pranks
Matt Damon Raised Money for Safe Water and Sanitation Efforts
<
28
Sporty Landmark Accomodations
Sporty Landmark Accomodations
This Luxury Eiffel Tower Apartment Was Designed for the UEFA Euro
<
27
Edible Promotional Homes
Edible Promotional Homes
This Snack Promotion Gives Fans a Chance to Stay in a $12 Million Home
<
26
Mechanical Taco Rides
Mechanical Taco Rides
Toronto's 'Taco Fest' Features a Rideable 'Taco Bull' by Old El Paso
<
25
Pop-Up Granita Bars
Pop-Up Granita Bars
This Promotional Bar from Fiat Kicks Off the Launch of the Fiat 500 Model
<
24
Bus Shelter Gyms
Bus Shelter Gyms
Reebok Transformed Bus Stop Ads into Temporary Outdoor Gyms
<
23
Political Tattoo Parlors
Political Tattoo Parlors
This Pop-Up Parlor Helps People Share Their Stance on Brexit in the UK
<
22
Edible Fish Billboards
Edible Fish Billboards
This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
<
21
Bird-Shaped Sunscreen Dispensers
Bird-Shaped Sunscreen Dispensers
This Remote-Controlled Robotic Bird Provides Nivea Sun Protection
<
20
Branded Barber Shop Activations
Branded Barber Shop Activations
The Fitting Room's Bryan Brock Discusses the Power of Marketing
<
19
Icy Vending Machines
Icy Vending Machines
This Starbucks Ice Sculpture Installation Celebrates a New Product
<
18
Euro Cup Pop-Up Lounges
Euro Cup Pop-Up Lounges
'The Base' by adidas Canada is a Euro 2016 Viewing Lounge in Toronto
<
17
Experimental Dessert Pop-Ups
Experimental Dessert Pop-Ups
The Drawing Room is a Bakery and Bar that Roams New York City
<
16
$100 Hot Dog Menus
$100 Hot Dog Menus
Maille's Haute Dogs are Considered The World's Most Expensive
<
15
Edible Snack Cake Installations
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
<
14
Selfie Coffee Cups
Selfie Coffee Cups
Lavazza Serves Special Coffee to People Waiting in Queue for Tickets
<
13
Skin-Protecting Lockers
Skin-Protecting Lockers
Garnier Ambre Solaire Encourages People to Protect Belongings and Skin
<
12
Ugly Fruit Smoothies
Ugly Fruit Smoothies
The Economists's 'From Bin to Blender' Campaign Shares Blended Smoothies
<
11
Skateboarding Culture Pop-Ups
Skateboarding Culture Pop-Ups
This Store by INCREDIBLE Features a Series of Vintage Skate Products
<
10
Hacker-Inspired Pop-Ups
Hacker-Inspired Pop-Ups
Mr. Robot Season Two is Promoted with the Help of Concept Store Story
<
9
Promotional Escape Rooms
Promotional Escape Rooms
This Escape Room Challenge Highlights a New Norwegian Airlines Route
<
8
Free Pop-Up Shops
Free Pop-Up Shops
Tiger Trading Co. Gave Away Its Merchandise at a Single-Day Event in NYC
<
7
Hotel-Branded Pop-Ups
Hotel-Branded Pop-Ups
SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection
<
6
Pop-Up Garden Oases
Pop-Up Garden Oases
This Empty Storefront Was Transformed into a Tranquil Temporary Venue
<
5
Mocktail Bar Pop-Ups
Mocktail Bar Pop-Ups
Innocent's Brand Activation Promotes Healthy Drinking Habits
<
4
Marketing Street Performances
Marketing Street Performances
This Stunt Was Used to Engage Consumers One-on-One and Digitally
<
3
Experiential Beach Events
Experiential Beach Events
The Interactive 'Facebook Beach' Was Set Up at Cannes
<
2
Pop-Up Studio Spaces
Pop-Up Studio Spaces
'Minima Moralia' Provides an Affordable Place for Artists to Work in London
<
1
Sensorial Snack Brand Events
Sensorial Snack Brand Events
Propercorn and Bombas & Parr Have Launched the 'Institute of Flavor'
<