In order to keep people entertained while they are waiting in line to purchase tickets for The Championships, Wimbledon 2016, coffee brand Lavazza has been giving out cups of complimentary coffee with selfies and special printed messages like "Keep Calm and Serve an Ace" on them.
These coffee cups were created with the Ripple Maker, a machine that's capable of printing photos and messages straight onto cappuccinos and lattes. While waiting in line is often an experience that is the least exciting part of attending an event, Lavazza managed to turn it into a highly memorable experience.
While this kind of coffee is often served to drive consumers to a particular cafe, it is rare that this kind of special coffee finds its way to people. Over the last five years, Lavazza has made its presence known at Wimbledon by showing up with a coffee-themed activation.