The Lavazza Klix Eco Cup has been developed by Lavazza Professional as a new paper cup for the brand's vending machines that will eliminate the need for plastic options in favor of a recyclable alternative.
The cup can be recycled alongside normal paper waste, which will help to increase the packaging's ability to be responsibly disposed of. The paper used for the cup is sourced from forests that are sustainably managed and accredited by the PEFC; it can also be recycled up to seven times for enhanced sustainability.
UK Market Director at Lavazza Professional UK Ashley Weller commented on the new cup saying, "Calls for a reduction in single-use plastic for food and drink containers increased our commitment to offering our customers and consumers a revolutionary solution to meet their needs. Klix Eco Cup marks another step forward in our mission to deliver the most sustainable drinks vending solutions in the world. One of the greatest challenges was developing a cup that meets our high expectations for quality and recyclability whilst ensuring consumers enjoy a great taste experience."