Chobani is first and foremost known for its flavorful assortment of Greek yogurt products, but the brand is looking to be thought of as a producer of more than just yogurt with an extravagant new snack promotion. Chobani recently launched a range of Meze dips, which are set to be sold in the deli section of stores, marking the new product as a significant departure from previous offerings.
In order to create a lot of excitement around its Meze dips, Chobani created what it calls the "world's first edible home" and is giving one lucky winner and their friends the chance to stay at the multi-million dollar house for a weekend.
The $12 million three-storey 'Chobani Meze Home' in Chelsea will feature indoor gardens, a living wall made from vegetables, chandeliers made from herbs and greens, as well as plenty of fresh Chobani products to sample.
Edible Promotional Homes
More Stats +/-
Experimental Small-Format Flagships
Immersive Dairy Displays
Savory Turkish Dips
Olympics-Inspired Yogurt Flavors
LGBT-Friendly Yogurt Ads
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