'Chobani Creations' is a new product line from the American yogurt brand, Chobani. With flavors like Mocha Tiramisu, Apple Pie a la Mode, Cherry Cheesecake, Orange Cream Pop, Bananas Foster, and Caramel Sundae, Chobani Creations introduces a dessert-inspired dimension to Greek yogurt.
“There are a number of different levers we’ve pulling to kind of stretch the usage occasions of yogurt” throughout the day, Niel Sandfort, chief innovation officer at Chobani, said in an interview. “Getting yogurt out of the breakfast occasion is always a goal for us on the innovation side. ... [Chobani Creations] is clearly not a breakfast item.”
'Chobani Creations' utilizes real fruit, natural ingredients, and probiotics, and includes 10 grams of protein in every cup.
Image Credit: Chobani
What's Driving This Trend
- Dessert-inspired Greek Yogurts
- Chobani Creations introduces a dessert-inspired dimension to Greek yogurt.
- Stretching Usage Occasions of Yogurt
- Chobani is pulling different levers to stretch the usage occasions of yogurt throughout the day.
- Innovation in Yogurt Consumption
- Chobani's goal is to get yogurt out of the breakfast occasion through innovative products like Chobani Creations.
Who This Affects Most
- Food and Beverage
- The dessert-inspired Greek yogurt trend is disrupting the food and beverage industry.
- Health and Wellness
- Chobani Creations, with real fruit, natural ingredients, and probiotics, presents disruptive innovation opportunities in the health and wellness industry.
- Dairy
- The introduction of dessert-inspired Greek yogurts like Chobani Creations is influencing the dairy industry.
