Fresh Berry Parfaits

These Parfaits Pair Chobani Yogurt & Naturipe Fresh Berries

Naturipe's Berry Parfaits feature Chobani yogurt and fresh berries so that consumers can enjoy a simple summer snack on the go. The parfaits created for grab-and-go snacking are said to be "perfect for families on the go this summer or people returning to the office."

Thanks to specially designed packaging, the product keeps both components fresh until they're ready to be enjoyed, whether they're stashed in a backpack, lunchbox or cooler. The six-ounce parfaits are available in varieties like Doubleberry Crunch with fresh Naturipe blueberries, Chobani's non-fat strawberry Greek yogurt and granola or Vanilla Crunch, which also contains fresh Naturipe blueberries and granola, plus Chobani's non-fat vanilla Greek yogurt. These simple grab-and-go snacks boast 10 nourishing grams of protein.

Grab-and-go Snacking
Opportunities for innovative packaging and product development to cater to busy consumers, especially in the food and beverage industry.
Fresh Ingredients in Convenient Packaging
Disruptive innovations including new packaging designs and ingredient combinations for healthy and convenient eating options, especially in retail food.
Healthy Snacking
Opportunities for the development of more nutritious snack options for consumers, especially in the food and beverage industry.

Where This Applies

Food and Beverage
The use of fresh ingredients in convenient packaging presents opportunities for growth in the food and beverage industry.
Retail
Opportunities for the development of new packaging designs and ingredient combinations for healthy and convenient eating options in retail food stores.
Fitness and Health
Healthy snacking trends provide opportunities for innovation in the fitness and health industry, including the production and marketing of nutritious snack options.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 46%
Freshness 10%