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Hotel-Branded Pop-Ups

SIXTY Hotels and Knowlita Collaborated for an Exclusive Online Collection

— June 14, 2016 — Fashion
SIXTY Hotels is a hospitality company who offers luxury accommodation in major cities like Beverly Hills, Miami South Beach and New York City. The brand recently collaborated with Knowlita, an art and apparel firm based in New York, for an online pop-up shop that shows styles showcased within the confines of SIXTY Hotels.

It's titled 'The L.E.S. Pool Club' and features a number of looks that are perfect for vacation attire, as well as everyday. Included in the collection are bathing suits, simplistic t-shirts and crew necks, shorts and accessories -- all with graphic lettering . Written on the pieces is "New York or Nowhere," "Swim Good," "LES NYC" and "Views From the SIXTY" -- with the latter referencing Drake's album 'Views form the 6.'
Trend Themes
1. Pop-up Shops - The collaboration between SIXTY Hotels and Knowlita demonstrates the trend of hotel-branded pop-up shops, providing an opportunity for other hotels to create exclusive online collections.
2. Collaborative Branding - The partnership between SIXTY Hotels and Knowlita highlights the trend of companies collaborating to create unique and stylish offerings, offering potential for disruptive innovation in the fashion and hospitality industries.
3. Graphic Lettering - The use of graphic lettering on the clothing in the online pop-up shop showcases the trend of incorporating bold and expressive typography in apparel, presenting an opportunity for innovative design and branding in the fashion industry.
Industry Implications
1. Hospitality - The hotel-branded pop-up shops trend presents an opportunity for the hospitality industry to enhance guest experiences by offering exclusive merchandise and collaborations.
2. Fashion - The collaboration between SIXTY Hotels and Knowlita in the form of an online pop-up shop highlights the potential for disruptive innovation in the fashion industry through brand partnerships and limited edition collections.
3. Art and Apparel - Knowlita, an art and apparel firm, demonstrates the innovative potential within the art and apparel industry by collaborating with SIXTY Hotels to create an exclusive online collection.
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