Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Reebok Transformed Bus Stop Ads into Temporary Outdoor Gyms

 - Jun 7, 2016
References: adsoftheworld
An increase in healthy and active living has resulted in the installation of many outdoor gyms in locations around the world. In this same theme, Reebok recently transformed six bus shelters in Colombia into pop-up gym stations in support of a campaign called 'The Gym is Everywhere.'

The bus shelters in Bogotá and Cali were turned into dynamic spots with pull-up bars, stairs and other pieces of fitness equipment, making it easy for commuters to squeeze in a workout while waiting for the local transportation to arrive.

These interactive bus shelter ads perfectly capitalize on the prevalence of pop-up shops and experiential marketing, while also challenging consumers to push their own physical limits with expert guidance from on-site Reebok representatives.