An increase in healthy and active living has resulted in the installation of many outdoor gyms in locations around the world. In this same theme, Reebok recently transformed six bus shelters in Colombia into pop-up gym stations in support of a campaign called 'The Gym is Everywhere.'
The bus shelters in Bogotá and Cali were turned into dynamic spots with pull-up bars, stairs and other pieces of fitness equipment, making it easy for commuters to squeeze in a workout while waiting for the local transportation to arrive.
These interactive bus shelter ads perfectly capitalize on the prevalence of pop-up shops and experiential marketing, while also challenging consumers to push their own physical limits with expert guidance from on-site Reebok representatives.
Why This Trend Is Growing
- Pop-up Fitness
- Opportunity for companies to create temporary fitness stations in public areas like bus stops to draw in potential customers and provide convenient fitness options.
- Experiential Marketing
- Creating interactive experiences around brand promotions can attract potential customers and create a memorable impression of the brand.
- Personalized Fitness
- Providing expert guidance and personalized fitness plans can encourage consumers to take control of their health and wellness and create a loyal customer base.
Industries Being Reshaped
- Fitness Industry
- The fitness industry can explore ways to expand outdoor fitness options and create unique experiences like pop-up fitness stations to draw in potential customers.
- Advertising Industry
- The advertising industry can use experiential marketing to change the consumer experience with advertising, creating more engaging and effective campaigns.
- Public Transportation Industry
- The public transportation industry can explore partnerships with companies to provide more convenient and accessible fitness options for commuters to encourage a healthier lifestyle.
