An increase in healthy and active living has resulted in the installation of many outdoor gyms in locations around the world. In this same theme, Reebok recently transformed six bus shelters in Colombia into pop-up gym stations in support of a campaign called 'The Gym is Everywhere.'
The bus shelters in Bogotá and Cali were turned into dynamic spots with pull-up bars, stairs and other pieces of fitness equipment, making it easy for commuters to squeeze in a workout while waiting for the local transportation to arrive.
These interactive bus shelter ads perfectly capitalize on the prevalence of pop-up shops and experiential marketing, while also challenging consumers to push their own physical limits with expert guidance from on-site Reebok representatives.
Reebok Transformed Bus Stop Ads into Temporary Outdoor Gyms
Laura McQuarrie — June 7, 2016 — Marketing