For this year's UEFA Euro 2016 championship, vacation rental marketplace HomeAway created the first-ever Eiffel Tower apartment. The interior suite that sits 187 feet off of the ground is actually a conference room inside of the Eiffel Tower that was transformed into a cozy abode by French interior designer Benoît Leleu in less than 48 hours. The soccer-themed space features two spacious bedrooms, a lounge area, an urban greenhouse and incredible views of the surrounding Paris landscape with floor-to-ceiling windows.
As part of a contest for the European championship, HomeAway is offering up this apartment space to a few lucky fans for the sporting event.
With many consumers looking for experiential tourism experiences, unconventional accommodations like these are being created to promote everything from products and brands to events and movies.
Key Themes Behind This Trend
- Experiential Tourism
- Opportunity for businesses to create unconventional accommodations to attract consumers seeking unique travel experiences.
- Event Accommodations
- Potential for creating specialized accommodations for specific events, such as this Eiffel Tower apartment designed for UEFA Euro 2016.
- Luxury Hospitality
- Innovation in transforming unique spaces, like conference rooms, into luxurious accommodations to cater to high-end travelers.
Where This Applies
- Hospitality
- Hospitality industry can capitalize on the trend of experiential tourism by offering unique and unconventional accommodations.
- Tourism
- Tourism industry can benefit by providing specialized accommodations and experiences for specific events, such as major sporting championships.
- Interior Design
- Interior design industry has opportunities to transform unconventional spaces into cozy and luxury accommodations, like the Eiffel Tower apartment.
