Queens-based indie rockers Beecher's Fault recently released a Snapchat music video for their single 'Like Cartoons.' Following in the footsteps of musicians like Nicole Arbour -- who live-streamed her 'Fun Revolution' music video for fans via Persicope -- the band appeals to a connected audience while experimenting with hilarious filters that this demographic is familiar with.
This Snapchat music video is not only entertaining but is also reflective of the app's evolution as a popular promotional aid. In addition to its engaging filters and messaging capabilities, Snapchat is quickly becoming one of the most effective marketing tools that resonates with the modern consumers.
Some notable ways the app has been used as of late include ads by mobile gaming company SGN, who promoted its Cookie Jam release via a Snapchat story-inspired ad. Additionally, coffee giant Starbucks recently promoted its in-house rewards program with gold star filters that were a hit among social media users.