Rather than adding aspects of real life service to online shopping, Rebecca Minkoff is integrating digital technology within their in-store retail experience. At the fashion brand's New York City flagship location, they are incorporating online features to real life.
This includes a large touch screen mirror customers can interact with to browse the outlet's offerings, watch videos of the catwalk, engage with social media content and even order items from the online shop. In addition to an interactive in-store retail experience, this screen would also come in extremely handy if the customer originally saw something online and wanted to find it in-store or if the item was not in stock and needed to be ordered. Customized one on one styling sessions are also available.