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23 Hyper-Personalized Retail Experiences

From Bespoke Fragrance Bars to Personalized Pizza Parlors

— January 13, 2016 — Business
These hyper-personalized retail experiences range from custom jewelry websites to department store fragrance labs like the one offered by British retailer Selfridges. The pop-up boutique allowed visitors to purchase a personalized fragrance that was designed based on factors like age, personal interests and style preferences.

Other favorites include gamified restaurant experiences that let patrons customize their table settings and menu items along with personalized parka retailers that put shoppers in the design driver's seat. Eddie Bauer's in-store service allowed shoppers to customize their very own winter jacket to meet both aesthetic and functional needs.

Additional examples of hyper-personalized retail include customized candy studios like the pop-up that was recently hosted by Kit Kat along with holiday retail environments like a Cadbury installation that left visitors with personalized photos and chocolate bars.

Appealing to niche demographics, these examples satisfy consumers' growing desire for products that fit every aspect of their lives.
7.1
Score
Popularity
Activity
Freshness
23
Data-Driven Custom Swimwear
Data-Driven Custom Swimwear
Swimwear X Designs Bathing Suits Based on Individuals' Body Shapes
<
22
Furniture Customization Apps
Furniture Customization Apps
This App Allows Users to Design Their Own Custom Pieces
<
21
Personalized Shopping Sites
Personalized Shopping Sites
The Fitbay Website Shows You Clothes Based on Your Body Type
<
20
Custom 3D-Printed Clogs
Custom 3D-Printed Clogs
These Futuristic Sneakers Offer a Modern Take on Traditional Danish Clogs
<
19
Personalized Pin-Based Retail
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
<
18
Personalized Winter Parkas
Personalized Winter Parkas
This Store Allows Customers to Create a Custom Winter Jacket
<
17
Retail Recommending Booths
Retail Recommending Booths
Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
<
16
3D Printed Jewelry Services
3D Printed Jewelry Services
Trove Custom Jewelry Provides a Totally Bespoke Experience
<
15
Personalized Scarf Bars
Personalized Scarf Bars
This Company is Giving Customers a Chance to Design Their Own Scarves
<
14
Customized Knife Retailers
Customized Knife Retailers
'MyKnife' Enables One to Design a Knife to Their Exact Specifications
<
13
Consumer-Made Phone Plans
Consumer-Made Phone Plans
This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens
<
12
Custom 3D-Printed Footwear
Custom 3D-Printed Footwear
Feetz Offers Personalized Shoes That Blend Sleek Design With Comfort
<
11
Upscale Watch Boutiques
Upscale Watch Boutiques
The New London Larsson & Jennings Location Boasts an In-Store Fika Bar
<
10
Bespoke Dress Design Platforms
Bespoke Dress Design Platforms
Rose Athena's Custom Dress Creations Turn Consumers into Designers
<
9
Customizable Fragrance Studios
Customizable Fragrance Studios
This Retailer Lets Consumers Personalize the Perfect Scent
<
8
Jewelry Printing Platforms
Jewelry Printing Platforms
Trove Facilitates Custom Jewelry Creation In-Browser
<
7
Bespoke Bag Platforms
Bespoke Bag Platforms
The Kate Spade Saturday Website Lets Users Design Their Own Weekender Bag
<
6
Interactive Retail Mirrors
Interactive Retail Mirrors
Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging
<
5
Personalized Designer Heels
Personalized Designer Heels
For Two Days, Prada Allowed Consumers to Order Bespoke Shoes
<
4
Customized Candy Studios
Customized Candy Studios
Kit Kat's Custom Chocolate Bar Pop-Up Lets Customers Create new Flavors
<
3
Customizable Ice Cream
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
<
2
Personal Fragrance Finder Shops
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
<
1
Luxurious Bespoke Lingerie
Luxurious Bespoke Lingerie
The Pieces Uniques Line by Maison Lejaby is All Bespoke & Truly Unique
<