These hyper-personalized retail experiences range from custom jewelry websites to department store fragrance labs like the one offered by British retailer Selfridges. The pop-up boutique allowed visitors to purchase a personalized fragrance that was designed based on factors like age, personal interests and style preferences.
Other favorites include gamified restaurant experiences that let patrons customize their table settings and menu items along with personalized parka retailers that put shoppers in the design driver's seat. Eddie Bauer's in-store service allowed shoppers to customize their very own winter jacket to meet both aesthetic and functional needs.
Additional examples of hyper-personalized retail include customized candy studios like the pop-up that was recently hosted by Kit Kat along with holiday retail environments like a Cadbury installation that left visitors with personalized photos and chocolate bars.
Appealing to niche demographics, these examples satisfy consumers' growing desire for products that fit every aspect of their lives.
23 Hyper-Personalized Retail Experiences
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Luxurious Bespoke Lingerie
Customizable Ice Cream
Bespoke Bag Platforms
Interactive Retail Mirrors
Personalized Designer Heels