The new London Larsson & Jennings store is an upscale timepiece shopping experience. Boasting a clean minimalist interior and an in-store Fika bar, the Covent Garden shop appears more like a museum than a boutique.
The luxurious watch boutique is the first physical location from the brand, which goes above and beyond a traditional shopping experience by including customized and bespoke service and a gorgeous display of the product range.
The premier Larsson & Jennings store features an LJX Customs option, allowing customer's to choose from a selection of Swedish and British leather straps and a variety of the brand's trademark minimalist watch faces.
This amplified emphasis on the in-store experience is a brilliant move in a time when consumers are looking for customized retail experiences when shelling out huge for luxury items.