Chinese furniture retailer 'Markor' recently released an app that allows users to design their own custom pieces. While many retailers allow customers to purchase products from their mobile devices, few offer the option of customizing the item. This app uses mobile technology to provide a more personalized shopping experience.
The new Markor app allows customers to preview products and place orders via their mobile devices. Before purchasing an item, the user has the option to customize the piece to suit their unique taste and preferences. Users can choose from a variety of features such as fabrics, patterns and finishes. This information is then recorded and sent back to Markor, giving the company a wealth of data that can be used as a reference for designing new products.
The technology not only provides the consumer with an opportunity to order custom pieces, but it also helps the retailer better understand changing consumer needs.
Key Themes Behind This Trend
- Mobile Customization
- The trend of mobile apps that allow users to customize products to their preferences is disrupting the retail industry by providing a more personalized shopping experience.
- Data-driven Design
- The trend of collecting customer customization data through apps is disrupting the furniture industry by enabling companies to gather insights and design new products based on changing consumer needs.
- Enhanced Shopping Experience
- The trend of furniture customization apps is disrupting the retail industry by offering a unique and interactive shopping experience that allows customers to preview and customize products before purchasing.
Where This Applies
- Retail
- The retail industry can benefit from the disruptive innovation opportunity of incorporating furniture customization apps to offer a personalized and interactive shopping experience.
- Furniture
- The furniture industry can leverage the disruptive innovation opportunity of data-driven design by collecting customer customization preferences through apps and using the insights to create new products.
- Mobile Technology
- The mobile technology industry can explore the disruptive innovation opportunity of creating customized apps that enable users to design and customize products on their mobile devices.
