The Fitbay shopping site is an innovative website that lets consumers browse through clothing based on their body type. This way consumers don't have to spend time guessing and worrying if an article of clothing on a model looks great on them.
You can access the Fitbay site by spending 30 seconds to sign up to an online profile. This way you can create a personalized profile that will help you find clothing suited to your body type and personality. All you have to do is input your body shape and let the site bring up pre-selected garments from various brands that are suited for your shape. Other users are encouraged to comment on the garments and leave feedback and comments.
Why This Trend Is Growing
- Personalized Shopping
- Disruptive innovation opportunity for customization and direct-to-consumer sales in the fashion industry.
- Body Type-based Recommendations
- Disruptive innovation opportunity for AI and machine learning curated recommendations for fashion and beauty industry.
- User Feedback Integration
- Disruptive innovation opportunity for social commerce and marketplaces in the fashion industry.
Industries Being Reshaped
- Fashion
- Fitbay drives innovation towards personalized shopping experience using technology in the fashion industry.
- Beauty
- Personalized recommendations based on body type presents disruptive innovation opportunities for beauty products and services.
- E-commerce
- Fitbay's user-centric approach, feedback integration and personalized recommendations presents disruptive innovation opportunities for e-commerce industry and marketplaces.
