'Ksubaka' is a Singapore-based startup that intends to use interactive gaming kiosks to influence purchasing decisions. While consumers are exposed to hundreds of advertisements each day, the majority do not impact purchasing habits. Ksubaka wants to make advertisements more memorable by strategically inserting them in retail outlets.
Ksubaka has designed a series of interactive gaming kiosks called 'PlaySports.' The touchscreen displays are strategically located in areas where consumers are often contemplating purchasing decisions. The kiosks features mini-games that have a brand message embedded within them. The games also offer rewards and other incentives that help convert online interaction into offline sales. The ideas is to make ads that are fun and interactive, rather than intrusive.
The gaming kiosks represent a new way of integrating advertisements into retail stores without disrupting consumers.
Key Themes Behind This Trend
- Interactive Advertising
- Using interactive gaming kiosks to make advertisements more memorable and engaging.
- In-store Gamification
- Integrating mini-games with brand messages in retail outlets to influence purchasing decisions.
- Offline-to-online Conversion
- Using rewards and incentives in gaming kiosks to convert online interactions into offline sales.
Where This Applies
- Retail
- Implementing interactive gaming kiosks in retail stores to enhance customer engagement and drive sales.
- Advertising
- Exploring the potential of interactive advertising through gaming kiosks for targeted brand messaging.
- Technology
- Developing innovative touchscreen displays and gaming software for interactive advertising solutions.
