'Ksubaka' is a Singapore-based startup that intends to use interactive gaming kiosks to influence purchasing decisions. While consumers are exposed to hundreds of advertisements each day, the majority do not impact purchasing habits. Ksubaka wants to make advertisements more memorable by strategically inserting them in retail outlets.
Ksubaka has designed a series of interactive gaming kiosks called 'PlaySports.' The touchscreen displays are strategically located in areas where consumers are often contemplating purchasing decisions. The kiosks features mini-games that have a brand message embedded within them. The games also offer rewards and other incentives that help convert online interaction into offline sales. The ideas is to make ads that are fun and interactive, rather than intrusive.
The gaming kiosks represent a new way of integrating advertisements into retail stores without disrupting consumers.