CenterStage is a life-sized touch screen installation that was designed to showcase Samsung devices in an experiential way. The system was created by The Barbarian Group and is meant to change the way consumers experience retail.
Sensory experiences are not always a part of traditional retail but Samsung's CenterStage concept aims to challenge this notion. The human scale installation was created in partnership with creative director Lutz Vogel and visual effects studio Method.
The result is a touch screen installation that lets users customize their retail environment. When shopping for their kitchen, consumers can visualize their home with a new appliance and can see how the product would affect the layout of their home. Furthermore, they are able to browse various product features and can see life-sized versions of each piece in the Samsung product range.