The Simplate Platform Customizes Deals by Scanning Faces

 - Jul 11, 2013
References: synqera & springwise
The Simplate platform by Synqera gets inside your head when you're at the cash register to provide you with appropriate deals. Simplate is a touchscreen table device that advertises to you while you pay at the checkout counter. The tablet was built to provide you with appropriate deals to get you to increase your purchase size.

Synqera's gadget knows what to show you through several sources of data. The device scans your face and asks you how you're feeling to determine your emotions. In addition, the tablet can access store loyalty databases to tailor offers. Combined with your emotion data, Simplate can accurately determine what kind of promotions you'd be receptive to. If you're feeling negative, the tablet can offer certain discounts to help improve your mood and increase your brand loyalty.