In order to increase its in-store promotions, DIY store chain Maxeda is swapping its traditional payment platform for a consumer-facing system with a screen. These small touchscreens will provide space for video content and marketing promotions. In addition to the screen that faces the customer, employees have their own dedicated screen. These systems are supplied to over 370 Maxeda stores by NCR and are the 15" NCR RealPOS XR7 PoS models.
As a pair, these two screens on this POS system are aimed at helping to speed up transactions and encourage upselling. Additionally, in line with its "scan and smile" strategy, this system is also set to make more time for face-to-face interaction with customers to ensure positive experiences at the Dutch DIY store chain.
Key Themes Behind This Trend
- Consumer-facing Screens
- Opportunity to enhance customer experience and promote marketing content through touchscreens on payment platforms.
- Employee-dedicated Screens
- Opportunity to improve transaction efficiency and upselling potential by providing employees with their own screens on payment platforms.
- Scan and Smile Strategy
- Opportunity to prioritize face-to-face interaction with customers and create positive experiences through the use of innovative payment platforms.
Where This Applies
- Retail
- Disruptive innovation opportunity for retail businesses to leverage consumer-facing screens and employee-dedicated screens on payment platforms.
- Technology
- Disruptive innovation opportunity for technology companies to develop advanced payment platforms with interactive touchscreens for enhanced customer engagement.
- Marketing
- Disruptive innovation opportunity for marketing professionals to leverage payment platforms with screens for targeted video content and promotion campaigns.
