The Adidas NEO fashion show will be a catwalk event like none other in that it will be curated by Twitter votes cast by teenagers. The unique initiative was announced by Adidas NEO's global style icon Selena Gomez.
The Fall/Winter showcase will be curated by teens, who will be able to use the #NEOrunway Twitter hashtag to control all the elements of the show including the runway looks, hair, makeup and even the music. Votes cast through retweets, favoriting and an innovative new voting mechanic will be displayed on a real-time digital barometer, with the winning decisions coming to life at the fashion show.
Teens can also submit photos of their home cities using the #NEORunway hashtag to see their images incorporated into the show's set design.
The #NEOrunway tweet-powered Adidas NEO fashion show will take place in New York City on September 3rd.