The Urban Outfitters app is a social media-enhanced tool used by the hip retailer to personalize the shopping experience for customers.
Individuals are prompted to log in to the Urban Outfitters app, called 'Urban On,' using social media, with the app then taking the customer through the shopping experience. Upon entering the fitting room, users can receive access to discounts and promotions for sharing the outfits they try on with their friends.
When not shopping in-store, users are also alerted to new collections and are offered first access to sales and events. The Urban On app is a clever way to increase social engagement and strengthen the relationship between customers and the brand in a way that encourages frequent visits and social sharing.