The Urban Outfitters app is a social media-enhanced tool used by the hip retailer to personalize the shopping experience for customers.
Individuals are prompted to log in to the Urban Outfitters app, called 'Urban On,' using social media, with the app then taking the customer through the shopping experience. Upon entering the fitting room, users can receive access to discounts and promotions for sharing the outfits they try on with their friends.
When not shopping in-store, users are also alerted to new collections and are offered first access to sales and events. The Urban On app is a clever way to increase social engagement and strengthen the relationship between customers and the brand in a way that encourages frequent visits and social sharing.
Key Themes Behind This Trend
- Social Media-enhanced Shopping
- Using social media to enhance the shopping experience by integrating personalized promotions and discounts.
- In-store Customization
- Offering exclusive offers and discounts to customers for sharing outfits they try on in the fitting room.
- Increased Social Engagement
- Strengthening the relationship between customers and the brand through frequent visits and social sharing.
Where This Applies
- Retail
- Implementing in-store customization apps to provide a personalized shopping experience.
- Fashion
- Integrating social media into the shopping process to increase engagement and encourage sharing.
- Mobile App Development
- Creating social media-enhanced shopping apps that provide exclusive access to discounts and promotions.
