Emerging P2P marketplace platforms are making the most of smartphones and widespread Internet access, appealing to individual buyers and sellers around the world who appreciate the ease of mobile ecommerce transactions.
These platforms offer unique ways for goods to be cataloged, purchased, paid for and shipped. For instance, Shopee is a mobile marketplace that allows users to build a store using their own Instagram photos, while other services like PeerShip and Roadie serve as neighbor-to-neighbor shipping networks.
In order to contend with a growing number of peer-to-peer marketplaces, major ecommerce companies have introduced apps like eBay Valet and Amazon Seller, or features like Etsy's On the Grid, which specifically highlights the wares of local merchants. These P2P marketplace platforms entice both buyers and sellers with greater convenience and cost savings.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
