Etsy ASAP is a new service that provides a same-day delivery shopping experience to customers in collaboration with Postmates.
The difference lays in the cost -- Etsy ASAP charges a flat rate of $20, which is rather high in comparison to things like Uber RUSH or Amazon's Flex. However, as Etsy has a rather devoted following, it's likely that people -- largely young females -- will be willing to pay this price for a rush order. The items that will most likely be purchased in this fashion will be clothing for an important event that shoppers have left until the last second.
Especially with a holiday like Halloween, the pressure can be high to have an outfit that's just right or the perfect gift for Christmas. That is where Etsy ASAP will fill a void for shoppers that need a solution as soon as possible.