Knowing that many airplane passengers often get stuck with undesirable seating arrangements, 'Seateroo' was launched as a seat-swapping tool.
The app works in a way that lets passengers bid for a different seat with others who will be on the same flight. In addition to being able to upgrade to a better seat, travelers may also choose to use Seateroo for the purposes of saving money by choosing a more economical seat option.
Since airlines are often unable to accommodate requests to change seats, this app puts power back into the hands of travelers. The Seateroo app is like a marketplace for airline seats, which goes to show the role the sharing economy is playing in empowering people to work with others to achieve greater mutual benefits for all parties involved.